George Mycock is a postdoctoral researcher and founder of MyoMinds, a research and advocacy organisation focused on men’s mental health. His work combines research, lived experience, and impact evaluation to address challenges relating to boys’ and men’s experiences of eating, exercise, and body image psychopathology (EEBIP). He has contributed to policy and professional training, published research, and informed media projects, working to improve understanding and responses to boys’ and men’s mental health.